FEAR DECIDES BEFORE YOU DO
Build The Fear Intelligence™ Edge so your leaders decide faster, speak up sooner, and turn hesitation into growth.
Most people think they know their fears, but they're only seeing the obvious ones. Fear Intelligence™ reveals the hidden patterns that are actually running the show - so you can finally do something about them.
F.E.A.R. Framework: Your Fear Intelligence Edge!
F - FACE:
Stop pretending you have it all figured out as a leader. The moment you acknowledge your leadership fears, you unlock authentic connection with your team.
E - EXPLORE:
This phase involves interrogating the stories you tell yourself about your own capability. What inner narratives convince you that you're not qualified, not smart enough, or destined to fail?
A - ACT:
Lean into the messy realities of leadership with curiosity. Fear intelligence requires you to get comfortable with not having all the answers while still providing direction.
R - RISE:
You don't lead by hiding your humanity; you lead by sharing it strategically. The most influential leaders understand that vulnerability creates the psychological safety where teams thrive.
Fear Intelligence™: Elevate Your Leadership. Maximize Your Teams.
Real change starts when people become Fear Intelligent ™
Most leadership development skips the hard part - getting people to get honest with themselves and others. We guide your leaders through deep self awareness work using our F.E.A.R. framework that reveals what's really driving their decisions, then give them the tools to change from the inside out. When people understand their own patterns, everything shifts.
Fear intelligence™ is the ability to:
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Recognize fear as it arises without being overwhelmed by it
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Decode the information fear is providing about your values and growth edges
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Use fear as guidance for action rather than a reason for avoidance
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Lead others through uncertainty without being hijacked by your own anxiety
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Transform fear from a limitation into a launching pad for breakthrough performance
Think of emotional intelligence as learning to speak the language of feelings. Fear intelligence is becoming fluent in the dialect of courage.
Let's discuss how this creates lasting transformation in your organization.
"Fear Intelligence opens the reader to a fresh perspective on the human experience of fear as a foundation for action and discovery in our lives. Jacqueline Wales shows you how to transform fear from a saboteur into a powerful ally with real-world, vivid stories and solid frameworks that equip you to fuel your growth."
- Tammy Gooler Loeb, Executive Leadership Coach and Author, Work from the Inside Out
Fear is not a flaw to be hidden or ignored. Jacqueline Wales takes what can often feel like abstract concepts (psychological safety, emotional intelligence) and makes them practical for leaders to apply every day. Her perspective on how fear moves through an organization, and how leaders can disrupt that cycle, is both eye-opening and actionable. For anyone committed to building teams that perform at a high level without sacrificing trust and safety, this is must-read.”
- Amber Lowry, CEO and Founder of Syssero, Systics and Sineca Workday Solutions.
Jacqueline Wales
After witnessing tremendous trauma early in life, fear dominated my mindset leading to self-sabotaging behaviors and bad choices that kept me from living a purpose filled life. For my children’s sake, I embraced the challenge of change and overcame the barriers that sabotaged my life.
Over the last 18 years, I have worked with thousands of professionals across many different industries. I am an author, a TEDx speaker, professional singer, earned a black belt in karate, and rebuilt a business from ground zero after going bankrupt - and that's just the tip of the iceberg!
I'm Jacqueline Wales, your guide to transformational change, author of When The Crow Sings, a novel, The Fearless Factor, The Fearless Factor @ Work and creator of Transformational Strategies for Success, online self-development programs.
As a keynote speaker I present on "The Power of Fear In The Workplace"; "Fear as Fuel: Powering Your Hidden Potential" and "Unleash the Power of Fear: Navigating Economic Uncertainty With Courage".
My latest book "Fear Intelligence: A practical framework for leading beyond fear" will be published October, 2025.
I'm here to help you and your organization grow.
Reviews
I began Transformational Strategies for Success full of fear and anxiety about being my authentic self. Through each module, I grew stronger as Jacqueline helped shift my mindset. It was a commitment to myself and it was worth every moment even when it was really difficult. Jacqueline keeps it real and holds you accountable to yourself. She gives amazing guidance and has a great perspective based on her life experiences. - Amy Starnes, Workday Financials, Syssero
Going into Jacqueline's 'Transformational Strategies for Success' I thought I was on a certain level both professionally and personally, having made a point over the last several years to work on becoming my best, most authentic self. By the end of the first module I realized I had so much to learn in order to actually reach that perceived level. Jacqueline is one of the most genuine individuals I have ever had the pleasure to meet and she brings that level of authenticity to every element of her program.- Cody Sanders, Functional Consultant, Syssero
I recommend Jacqueline Wales' groundbreaking program, Transformational Strategies for Success. This program presents a unique and powerful approach to recognizing and addressing limiting beliefs, reshaping one's mindset, and designing a life filled with courage and purpose. What sets this program apart is its innovative method of transforming fear into action. Jacqueline's approach encouraged me to confront my fears head-on and use them as catalysts for positive change. As a result, I have been able to overcome significant obstacles and take bold steps towards my goals. - Dora Vanourek, IBM Consultant/Burnout Coach
Last year I had the honor of being part of Jacqueline Wales' Transformational Strategies for Success program. What a great adventure that was for me as I began to understand that I was nowhere close to where I wanted to be in my career. It also highlighted my fears and uncertainty and gave me great insights into how to overcome them. - Carol Killian, GRM/Finance Data Insights Diageo
I am beyond grateful for the time I've had with Jacqueline....after almost 8 months working with her I am awed at the results - Amanda Grayson, Integration Consultant, Syssero
"Transformational Strategies for Success helped me confront the fears, interrogated my actions and motivations, and uncovered why I have held certain beliefs for so long. I learned to examine the past and find clues throughout my life to help inform the choices I’m making going forward. I found value in myself looking inward, not outward." - Tiffany Chang, Conductor as CEO
I was ready to make significant changes in my career, and needed more clarity on where to go, and how to implement my true values and purpose in life. The greatest challenge was to face the questions I was afraid to ask but with Jacqueline’s coaching holding me accountable, it was a game changer. I am now ready to make a significant career change and could not have done it without Transformational Strategies for Success. “ – Susanne Wright , Wellness Coach, Australia
"Jacqueline is wise, warm and wickedly smart about people. Her EQ is off the charts and she can be trusted to always tell the truth and provide solutions that motivate you to live up to your gifts." - Cheryl Overton, Emmy-award winning brand strategist, New York
Transformational Strategies for Success is an excellent program for those looking to push past their own self-limiting fear. TSS helped me identify what was holding me back and provided strategies for shifting my mindset. Jacqueline has created an impressive and well-researched program.” - Kirsten Y.Howley, Business Coach
Jacqueline Wales gets right down to the heart of our fears and uses a magician’s touch to turn our thoughts around. The Fearless Factor is a blazing light at the end of all our worries. - Marianne Williamson, author of The Age of Miracles, and Presidential candidate.
FEAR INTELLIGENCE: The Secret to Success and Happiness
As a child, I dreamed of defying the odds to become a writer and a singer. I escaped generations of violence and abuse in search of security and happiness in all the wrong places, leaving behind a trail of abandoned children and a pattern of self-abuse that threatened my life.
But that’s just where the story begins.
My life story has taught me that fear is the greatest driver for growth in the human experience. It can take many forms—shame, self-doubt, regret, and countless other anxious lies we tell ourselves. But when confronted, fear is the driving force that propels you toward the life you were meant to live. Unleashing the Power of Fear teaches audiences to confront their fears no matter what form they take, so that they can fully claim their authority and be fearless in pursuit of their dreams.
Watch the videos then visit my speaker pages to book me to speak at your next event.
"How do you turn fear from a roadblock into rocket fuel? Just ask Jacqueline Wales. With warmth, candor and actionable wisdom, she shows you how to stop running from fear and start running with it – toward a life of courage, clarity and possibility. She didn’t just inspire me – she gave me tools to act on what I learned. This book is a game changer!” - Dr. Danny Brassell, Ph.D., internationally acclaimed speaker, author, and co-founder of WellCrafted Story Workshop
Coming Soon.
This latest Fearless book is your essential guide for creating a happier future. The Fearless Factor @ Work helps you determine what really matters to you, develop more self-awareness, and discover ways to build trust and communicate more effectively. Filled with the right kind of questions, it gives you the opportunity to discover your own truths and uncover valuable insights that will accelerate your career and improve your life.
The Fearless Factor @ Work is written with honesty and no BS. It includes my personal, relatable stories. After reading them, you’ll know that if I was able to change, so can you.
Be Fearless: See Where it Gets You! Seize the day, dream big, and use this book to identify your own strategies for success.
In The Fearless Factor, you’ll learn how to handle the fear, self-doubt and anxiety that can mess with your life. This book will guide you to more positive thoughts and effective behaviors. Giving you the tools to become your best self.
A Few Clients
syssero
celigo
pabst
craft
U.C.Berkeley