Get Ready To Use Fear as F.U.E.L To Maximize Your People Potential
What if the thing that's sabotaging your business and life is also the key to unlocking it?
Fear is running the show in your organization whether you admit it or not. It's in every meeting where someone stays quiet instead of speaking up. Every decision that gets delayed because "what if." Every talented person who leaves because they don't feel safe to be real.
Here's what I've learned after 18 years of working with thousands of professionals: Fear isn't the problem. Your fear intelligence is. Fear is excitement that fuels intelligence - and most leaders have no idea how to harness it.
I help leaders and their teams develop fear intelligence through my F.U.E.L. framework: Feel. Understand. Explore. Lead I'm no offering feel-good workshops that fade in a week, but real transformation that changes how you show up when it matters most.
Ready to discover how fear intelligent you are? Take the assessment below and find out if fear is driving your decisions or if you're driving fear.
Author, TEDx Speaker and Fearless Mentor/Advisor
Unapologetically Raw and Real!

Most people think they know their fears, but they're only seeing the obvious ones. The Fear Intelligence assessments reveal the hidden patterns that are actually running the show - so you can finally do something about them.
FEAR INTELLIGENCE FOR LEADERS AND ORGANIZATIONS
Fear Is Not Singular - It Ripples Through Your Entire Team.
When you're responsible for others, your fear patterns become everyone's problem. This assessment shows you exactly how fear is showing up in your leadership and what it's costing your organization.
Take this if you lead people, make decisions that affect others, or have teams looking to you for direction.
FEAR INTELLIGENCE FOR INDIVIDUALS
Time To Get Real About What's Holding You Back!
This is about you - your patterns, your triggers, your relationship with fear. No organizational drama, just an honest look at how fear shows up in your life and what you can do about it.
Take this if your fears primarily affect you, not a team or organization you're responsible for.
WHY CHOOSE OUR PROGRAMS
Personal Mentoring That Actually Works Group sessions plus individual coaching because real change happens when someone's paying attention to your specific situation, not just lecturing to a room.
You'll Use This Stuff Monday Morning No theoretical frameworks that sound good in the workshop but fall apart in reality. Everything we teach gets tested in your actual workplace challenges.
Change That Sticks Beyond the Program Most training is forgotten within weeks. We build new habits and mindsets that become part of how your people operate - because we work with them long enough for it to become real.
TRANSFORMATIONAL PROGRAMS
Real Change Starts When People Actually See Themselves
Most leadership development skips the hard part - getting people to look in the mirror honestly. We guide your leaders through deep self-awareness work that reveals what's really driving their decisions, then give them the tools to change from the inside out. When people understand their own patterns, everything shifts.
Let's discuss how this creates lasting transformation in your organization.


Turn Your Team's Anxiety Into Their Superpower
Your people are drowning in uncertainty and it's killing productivity. This program teaches them to use fear as fuel instead of letting it paralyze them. When your team stops avoiding hard conversations and starts having them, everything changes.
Let's discuss how this transforms your workplace culture.
Trust Isn't Soft. It's Your Competitive Edge
Low trust costs you money - in turnover, missed deadlines, and people checking out mentally. We show your leaders how to build real trust fast through authentic connection and consistent follow-through, not surface-level exercises that fade by Friday.
Let's discuss how this impacts your bottom line.


Your #1 Problem Isn't Strategy. It's That Nobody Knows How to Communicate
Most people were never taught how to have difficult conversations, give feedback that lands, or listen beyond waiting for their turn to talk. We teach the communication skills that should have been covered in school but weren't - so your people can finally say what needs to be said and hear what's actually being shared.
Let's discuss how this eliminates your communication breakdowns.
"𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐰𝐡𝐨 𝐢𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐭𝐫𝐮𝐥𝐲 𝐧𝐞𝐞𝐝 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐭𝐡𝐚𝐭'𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐮𝐧𝐛𝐢𝐚𝐬𝐞𝐝 𝐨𝐩𝐢𝐧𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐠𝐢𝐯𝐞 𝐭𝐡𝐞 𝐜𝐚𝐫𝐞 𝐚𝐧𝐝 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 you need 𝐭𝐨 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐠𝐫𝐨𝐰𝐭𝐡. Jacqueline Wales is your guide to transformational change" - Amber Lowry, CEO of Syssero, Systics and Synneca, a full service WorkDay partner
Reviews
I began Transformational Strategies for Success full of fear and anxiety about being my authentic self. Through each module, I grew stronger as Jacqueline helped shift my mindset. It was a commitment to myself and it was worth every moment even when it was really difficult. Jacqueline keeps it real and holds you accountable to yourself. She gives amazing guidance and has a great perspective based on her life experiences. - Amy Starnes, Workday Financials, Syssero
Going into Jacqueline's 'Transformational Strategies for Success' I thought I was on a certain level both professionally and personally, having made a point over the last several years to work on becoming my best, most authentic self. By the end of the first module I realized I had so much to learn in order to actually reach that perceived level. Jacqueline is one of the most genuine individuals I have ever had the pleasure to meet and she brings that level of authenticity to every element of her program.- Cody Sanders, Functional Consultant, Syssero
I recommend Jacqueline Wales' groundbreaking program, Transformational Strategies for Success. This program presents a unique and powerful approach to recognizing and addressing limiting beliefs, reshaping one's mindset, and designing a life filled with courage and purpose. What sets this program apart is its innovative method of transforming fear into action. Jacqueline's approach encouraged me to confront my fears head-on and use them as catalysts for positive change. As a result, I have been able to overcome significant obstacles and take bold steps towards my goals. - Dora Vanourek, IBM Consultant/Burnout Coach
Last year I had the honor of being part of Jacqueline Wales' Transformational Strategies for Success program. What a great adventure that was for me as I began to understand that I was nowhere close to where I wanted to be in my career. It also highlighted my fears and uncertainty and gave me great insights into how to overcome them. - Carol Killian, GRM/Finance Data Insights Diageo
I am beyond grateful for the time I've had with Jacqueline....after almost 8 months working with her I am awed at the results - Amanda Grayson, Integration Consultant, Syssero
"Transformational Strategies for Success helped me confront the fears, interrogated my actions and motivations, and uncovered why I have held certain beliefs for so long. I learned to examine the past and find clues throughout my life to help inform the choices I’m making going forward. I found value in myself looking inward, not outward." - Tiffany Chang, Conductor as CEO
I was ready to make significant changes in my career, and needed more clarity on where to go, and how to implement my true values and purpose in life. The greatest challenge was to face the questions I was afraid to ask but with Jacqueline’s coaching holding me accountable, it was a game changer. I am now ready to make a significant career change and could not have done it without Transformational Strategies for Success. “ – Susanne Wright , Wellness Coach, Australia
"Jacqueline is wise, warm and wickedly smart about people. Her EQ is off the charts and she can be trusted to always tell the truth and provide solutions that motivate you to live up to your gifts." - Cheryl Overton, Emmy-award winning brand strategist, New York
Transformational Strategies for Success is an excellent program for those looking to push past their own self-limiting fear. TSS helped me identify what was holding me back and provided strategies for shifting my mindset. Jacqueline has created an impressive and well-researched program.” - Kirsten Y.Howley, Business Coach
Jacqueline Wales gets right down to the heart of our fears and uses a magician’s touch to turn our thoughts around. The Fearless Factor is a blazing light at the end of all our worries. - Marianne Williamson, author of The Age of Miracles, and Presidential candidate.
Unleash The Power of Fear: The Secret to Success and Happiness
As a child, I dreamed of defying the odds to become a writer and a singer. I escaped generations of violence and abuse in search of security and happiness in all the wrong places, leaving behind a trail of abandoned children and a pattern of self-abuse that threatened my life.
But that’s just where the story begins.
My life story has taught me that fear is the greatest driver for growth in the human experience. It can take many forms—shame, self-doubt, regret, and countless other anxious lies we tell ourselves. But when confronted, fear is the driving force that propels you toward the life you were meant to live. Unleashing the Power of Fear teaches audiences to confront their fears no matter what form they take, so that they can fully claim their authority and be fearless in pursuit of their dreams.
Watch the videos then visit my speaker pages


This latest Fearless book is your essential guide for creating a happier future. The Fearless Factor @ Work helps you determine what really matters to you, develop more self-awareness, and discover ways to build trust and communicate more effectively. Filled with the right kind of questions, it gives you the opportunity to discover your own truths and uncover valuable insights that will accelerate your career and improve your life.
The Fearless Factor @ Work is written with honesty and no BS. It includes my personal, relatable stories. After reading them, you’ll know that if I was able to change, so can you.
Be Fearless: See Where it Gets You! Seize the day, dream big, and use this book to identify your own strategies for success.

"In The Fearless Factor at Work, Jacqueline Wales gives readers a priceless roadmap...to better relationships and greater success.”
~Dr. Tasha Eurich, New York Times bestselling author of "Insight"; "Bankable Leadership" and "Shatterproof"
"Fear is our essenial lack of belief in our ability to handle whatever comes our way. Full of wonderful anecdotes and heartfelt stories, "The Fearless Factor" by Jacqueline Wales beautifully illustrates how to start managing your fears so you can live your life the way you want it to be. "
-Susan Jeffers, author of "Feel the Fear and Do It Anyway

Jacqueline Wales
After witnessing tremendous trauma early in life, fear dominated my mindset leading to self-sabotaging behaviors and bad choices that kept me from living a purpose filled life. For my children’s sake, I embraced the challenge of change and overcame the barriers that sabotaged my life.
Over the last 18 years, I have worked with thousands of professionals across many different industries. I am an author, a TEDx speaker, professional singer, earned a black belt in karate, and rebuilt a business from ground zero after going bankrupt - and that's just the tip of the iceberg!
I'm Jacqueline Wales, your guide to transformational change, author of When The Crow Sings, a novel, The Fearless Factor, The Fearless Factor @ Work and creator of Transformational Strategies for Success, online self-development programs.
As a keynote speaker I present on "The Power of Fear In The Workplace"; "Fear as Fuel: Powering Your Hidden Potential" and "Unleash the Power of Fear: Navigating Economic Uncertainty With Courage".
My latest book "Unleash The Power of Fear: How fear is your greatest ally in life and leadership" to be published October, 2025.
I'm here to help you and your organization grow.
A Few Clients

syssero

celigo

pabst

craft

U.C.Berkeley